Faculty Members

مواقع أعضاء هيئة التدريس

كل ما تحتاجه من أستاذك… في مكان واحد

Dr.Ahmed Suhail Mahmoud Ajina

)PhD Marketing, Dual MSc Marketing, CIM, CAM, SMM, PGRDip, KPIA, EFQM, CEM) Associate Professor College of Business Administration In Alkharj

College of Business Administrator Prince Sattam bin Abdulaziz University Alkharj
011-588-7010, 5887040, 0461
a.ajina@psau.edu.sa

Curriculum Vitae
Publications

Education

The University of Hull PhD, Marketing, 2015 Chartered Institute of Marketing CAM Candidate, Digital Marketing & Social Media, Communications Advertising and Marketing, 2013-2014 CIM Certified, Marketing, Chartered Institute of Marketing, 2011-2012 The University of Hull PDRT, Postgraduate Diploma in Research Training, Research, 2012-2013 PGCert., Business Administration and Management, General, 2011 - 2012 Academy of Midland Diploma, Risk Management, 2011 - 2011 The University of Stirling Msc, Marketing, 2009 - 2010 King Fahd University of Petroleum & Minerals Bs, Marketing, 1999 - 2005 Activities and Societies: Collage of Industrial Management (President of Marketing Union) January

Research Interests

Consumer Behavior, Services Marketing, Electronic and Social Media Marketing

Publications

 Ajina, A. S. (2019). The role of content marketing in enhancing customer loyalty: An empirical study on private hospitals in Saudi Arabia. Marketing, 15(3), 71-84.
 Ajina, A. (2019). Predicting customers' online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors. Management Science Letters, 9(10), 1553-1566
 Ajina, A. S., Roy, S., Nguyen, B., Japutra, A., & Al-Hajla, A. H. (2020). Enhancing brand value using corporate social responsibility initiatives: Evidence from financial services brands in Saudi Arabia. Qualitative Market Research: An International Journal.
 Ajina, A. S. (2019). The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry. International Review of Management and Marketing, 9(3), 87.
 Ajina, A. S. (2019). The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context. Entrepreneurship and Sustainability Issues, 6(3), 1512-1527.
 Ajina, A. S., Japutra, A., Nguyen, B., Syed Alwi, S. F., & Al-Hajla, A. H. (2019). The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia. Asia Pacific Journal of Marketing and Logistics.
 عجينه، أ. س. (2018) تسويق الخدمات القانونية. ورقة عمل المؤتمر السعودي للقانون. حقيبة المحامي هيئة السعودية للمحامين
 Yousef Alkhateeb, T. T., Ajina, A. S. M., & George, S. G. V. (2017). Egyptian Intra Agriculture Trade with GAFTA Members: Reilly? s Law of Retail Gravitation and Marketing Effects.
 Ajina, A. (2014) "The Perception of Socially Responsible Banking: How the Perception of CSR Influences Loyalty via Value Creation". The Business &Management Review. Volume 5. Number 1. (ISSN 2328-2185). David Publishing Company, New York, NY, USA. (Published Abstract).
 IMRA (International Management Research Academy). The Perception of Socially Responsible Banking: How the Perception of CSR Influences Loyalty via Value Creation. International Conference on the Restructuring of the Global Economy (ROGE), June 23-24th, 2014, Cambridge, UK.
 AMA (American Marketing Association). Understanding the Motives and Challenges for Socially Responsible Banking, 2014 Winter Educator’s Conference.
 AMA (American Marketing Association). The Perceived Value of CSR: An Empirical Study to Measure Consumers' Gain from Dealing with Socially Responsible Banks, 2014 Winter Educator’s Conference. Orlando, Florida, USA.
 HUBS Marketing Conference. The Perception of Socially Responsible Banking: How the Perception of CSR Influences Consumer Behaviour. University of Hull, November 2013, Hull, UK.
 ABIS (Association of Business in Society). The Perception of Socially Responsible Banking: How this Perception of CSR Influences Consumer Behaviour. Leuphana University, September 2013, Lüneburg, Germany.
 The Sixth Saudi Scientific International Conference. Exploring the Factors that Determine a Corporate Socially Responsible (CSR) Bank in Saudi Arabian Banking Context. Brunel University, October 2012, London, UK.
 The Second Corporate Social Responsibility Conference. Social Responsibilities in Saudi Arabia: The Potential and the Challenges 2012, Riyadh, Saudi Arabia. Attended.
 Academy of Marketing Conference. Factors Influencing CSR Perception in Saudi Arabian Content. University of Southampton, July 2012, Southampton, UK.
 HUBS PhD Colloquium. University of Hull, Exploring the Factors that Determine a CSR Bank in Saudi Arabian Banking Context. October 2011, Hull, UK.

 بن سهيل عجينه, أحمد. (2020). أرجوزة التسويق: مدخل إلى علم التسويق و الأعمال. مجلة کلية الدراسات الإسلامية والعربية بدمنهور, 5(14), 1177-1202. doi: 10.21608/jcia.2020.182422

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Dr.Ahmed Suhail Mahmoud Ajina

Education

Research Interests

Publications

Contact the university leaders

Administration of Public Relations and Media

Social

Official government website of the Government of the Kingdom of Saudi Arabia

Links to official Saudi websites end with edu.sa

Government websites use the HTTPS protocol for encryption and security.

Faculty Members

Dr.Ahmed Suhail Mahmoud Ajina

Education

Research Interests

Publications

Administration of Public Relations and Media