Attachments
Lectures
Syllabus
128 GMT  -  Principles of public relations
Units Hours
Theoretical Practical
3 3 0
Course Catalog Description

- The concept of public relations:
• the definition
• the origins and evolution of public relations as a profession and a science.
• the reasons for interest in public relations.
- The purpose and the purpose and objectives of public relations.
• public relations strategies.
• the goals of public relations.
• tasks and functions of public relations.
- The functions of public relations:
• structural function (preventive), Alozifahalalajah (corrective).
• The relationship between public relations and related sciences.
• The difference between public relations and advertising and the media.
- The principles of public relations.
• good performance and concrete achievements.
• proactive and initiative.
• truth and truthful media.
• Achieve a balance between public interests and private interests.
• activities that serve the public relations.
- Organization and subordination of public relations.
• the internal organization of public relations.
First, the organization communication.
Second, the functional organization.
Third: the organization mixed functional communication.
- Communication in public relations.
• means of communication used by the public relations (mass communication).
• means of communication produced by public relations.
- The role of public relations in the management of contemporary events.
• resolve the crisis, issues and problems.
• management negotiating processes.
• management of development processes and change.
• industry and decision making.
- Diplomatic public relations.
• Protocol.
• etiquette (etiquette).
• Protocol and Protocol.
- What special events.
• conferences and exhibitions.
• festivals and celebrations.
• Minor special events.
 

Course Requirements

-

Textbook

- Ali Ajwa: scientific bases for public relations, Cairo, the world of books, 2000.
- Ali Ajwa: Principles of Public Relations Theory and Practice, Cairo, 2001.
- Mahmoud Zaki Hashem: Mpadyoualalaqat General, Cairo, 2001.
- Ali Baz public relations and human relations and public opinion, Alexandria, Technical Library Radiation, 2002.
- Mahmoud Youssef: An Introduction to Public Relations, Cairo 2002.
- RasimAljamal, keyret Abaad: Public Relations Lebanese Egyptian Publishers, 2005.
- Ali Barghouti: the foundations of public relations theory and concepts of modern Cairo, 2007. 

Authers

- Ali Ajwa: scientific bases for public relations, Cairo, the world of books, 2000.
- Ali Ajwa: Principles of Public Relations Theory and Practice, Cairo, 2001.
- Mahmoud Zaki Hashem: Mpadyoualalaqat General, Cairo, 2001.
- Ali Baz public relations and human relations and public opinion, Alexandria, Technical Library Radiation, 2002.
- Mahmoud Youssef: An Introduction to Public Relations, Cairo 2002.
- RasimAljamal, keyret Abaad: Public Relations Lebanese Egyptian Publishers, 2005.
- Ali Barghouti: the foundations of public relations theory and concepts of modern Cairo, 2007. 

Instructor

Dr-yasser M.Ali Alhabboul

Grading Policy
Learning Outcome
Outcome Proficiency Assessment
   1 .  Clarify the importance of science and the concept of public relations and institutions necessary for whatever activity and build a positive image of the institution with their audiences using means and methods of all communication, and communication skills of its staff, in order to reach the so-called consensus and mutual understanding between the institution and their audiences -
Topics
Week Description - Reading  
1-15

week

Date

Topics Covered

Lab. Experiment Assignments

Notes

1

The concept and definition of public relations and means

Examples                  

  Use examples    to clarify the Iraqi institutions and the application is
The origins and future relationship of public

2

The origins and future relationship of public

3

Discussion of research papers related to topics that have been studied

Homework

4

Object and purpose of public relations

5

Public relations strategies

6

The goals of public relations

7

Tasks and functions of public relations

8

Discussion of research papers for students

, homework

9

Structural function of public relations

discuss examples

10

therapeutic function

11

The difference between public relations and propaganda
and Advertise

12


Principles of public relations

13

How to achieve a balance between private interest and public institution

14

Activities of interest to public relations

15

16

Half-year Break

17

2012-1-25

Communication organization for public relations

18

2012-1-30

Functional organization of public relations

19

2012-2-6

The organization co-

20

2012-2-13

Discuss the homework (research papers)

21

2012-2-20

Means of communication in public relations

22

2012-2-27

The means of communication in public relations

23

2012-3-5

Produced by means of public relations

24

2012-3-12

Role of public relations in crisis resolution

25

2012-3-19

Negotiations and management development and change

26

2012-3-26

industry and decision-making

27

2012-4-2

Discuss the homework
Research papers for students

28

2012-4-9

Diplomatic public relations

29

2012-4-16

Management Conference and Exhibition

30

2012-4-23

Management of festivals and
celebrations

31

2012-4-30

Discuss the homework
Research papers for students

32

2012-5-7

Review the previous articles preparing for the final exam