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Assalam-o-Alikum,  welcome to my homepage! My academic career spanning almost nine years includes teaching graduate courses in Marketing Areas. I take pride in my association with Prince Sattam bin Abdul Aziz University,Ministry of Education,Saudi Arabia. You are welcome to browse my homepage.

Latest Articles

Case Study :Radhe Collection, Ahmedabad (Case Writers:Tariq,Cheema,Parvez&Munawwer)

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SYNOPSIS: The case is about the decision dilemma faced by Ritesh Santalani, where he had to decide whether to continue business or sell. The case allows the students to appreciate Ritesh Santalani action, analyze the industry environment analyze future prospects for the business. In the process the students will form a basis for their decision to follow the trend in the unorganized garment industry or take some time to consolidate the existing business. The participants will realize that he had an advantage in terms of relationship among his customers that he had created over the years.

OBJECTIVE OF THE CASE: The objective of the case is to enable students to use Porter’s Five Force’s Model to analyze industry environment, and, explore,...

Latest News

CBA at Al-Kharj and CBA at Hotah Bani Tamim pa rticipates in the “Econom ic Conference” in India https://cba.psau.edu.sa/ar/news/1-1103

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 Indo –Saudi Economic and Trade Relations: A comparative study for inclusive growth”

حيث استعرض البحث مسيرة العلاقات الاقتصادية بين المملكة العربية السعودية والهند وتطور حجم التجارة البينية ، وكذلك حجم الاستثمارات البينية  بينهما وذلك خلال الفترة من 2000-2014 ، كما ركز البحث أيضاً على الفرص المتاحة لدعم هذا التبادل ودفع مسيرة التنمية الاقتصادية وآليات الاستفادة من الموارد الاقتصادية بين البلدين . وقد توصل البحث لعدد من النتائج الهامة من بينها أن التبادل التجاري للمملكة مع الهند يحقق تنوع أكبر في مصادر التجارة الخارجية...

Books and literature

Employee Satisfaction in Salman bin Abdul Aziz University

Employee Satisfaction in Salman bin Abdul Aziz University

Employee satisfaction has always been a topic of utmost concern to all kind of employers worldwide and particularly in education sector as employees form the...

Scientific Research


    Research interest includeMarketing, International trade and HRD.Associated with two international journals as reviewer.Associated with two interntional universities as foreigner Ph.D thesis examiner,Associated with one Canadian...

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