Eco-tourism contributes to the development of the green economy based on environmental protection and resource sustainability also increase the growth of environmental education in developing countries that suffer from high levels of pollution as a result of the absence of solid and liquid waste treatment and failure to apply strict regulations to preserve the environment and natural resources, technology opportunities, and contribute to the preserve the archaeological areas of deterioration due to some tourists malpractices that lead to deprive the world of a major cultural heritage, so the eco-tourism benefits great not only on the environment but also goes beyond the economy, culture and human rights, which increases the chances of growth are reserves of nature one of the main pillars of tourism environmental, where this study sought to determine the effect of the advertisement in the promotion of natural reserves in Yemen through the study of the forces of influence ,attraction and persuasion in the advertisements prepared about the natural reserves in order to activate a permanent eco-tourism as a resource for Yemen.
Problem of the Study:
The Republic of Yemen witnessed the advertisement about several natural reserves but the introduction about these reserves were not done at required level nationally, regionally as well as internationally. This creates following questions in the mind of the researcher: -
Ø What is the extent of contribution of advertisement in promoting the natural reserves in Yemen?
Ø What are the tools of attraction that must be made available in the advertisement of natural reserves in Yemen?
Ø What is the extent of published advertisements to convince the visitors regarding natural reserves in Yemen?
محتويات مواقع أعضاء هيئة التدريس بما فيها من نصوص وملفات وصور وأبحاث وأية مواد أخرى هي مسئولية عضو هيئة التدريس بالكامل بصفته صاحب الموقع وبما له من صلاحية مطلقة في الإضافة والحذف، وتخلي الجامعة مسئوليتها عن محتويات تلك المواقع.
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