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Mohammad Rumzi Tausif , Ph.D.


·        Ph.D. (August, 2007), at Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh. Topic of study was “Behavioural and Technological Dimensions of Total Quality in Healthcare Sector”.

·        MBA from Aligarh Muslim University, Aligarh with Ist division (64.54%) in 1999, with Marketing as major and Operations as minor.

·        Engineering in Mechanical from Aligarh Muslim University, Aligarh with Ist division (CPI 7.416 equivalent to 68.77%) in 1997.


�·        Paper Titled “A Study of Factors Affecting Impulse Buying Behaviour of Consumers at Malls (Delhi)”  Published in International Journal on Research and Development - A Management Review (IJRDMR) : ISSN  2319-5479, Volume-2, Issue-2, Oct. 2013.

·        Paper Titled: Personal Branding: How to Develop yourself as a brand,  Published in “Cyber Times International Journal of Technology & Management” Scientific Journal Impact Factor Value for 2012 = 2.815, ISSN No. 2278-7518, Volume 2, September, 2013

�Attended the 7th Indian marketing summit organized by BIMTECH, March 15-16, 2013.

Paper Titled: Museum Education: The CAST Factor has been published in book titled Archaeology, Museology and Conservation-A Review, Published by Literary Cycle Jaipur: 2012

Paper titled ‘The Dynamics of Imperfectly Competitive Markets: Case of Coca-Cola in Aligarh' has been accepted for publication in ‘International Journal for management and tourism trends'. 2011

Attended National Conference on Strategic Human Resource Management: Emerging Dimensions and Trends. Organised by Department of Business Administration, AMU, Aligarh. February 12-13, 2005, and presented a paper titledUnethical Practices in HRM In India’. Paper has been published in the book titled: Strategic Human Resource Management: Emerging Dimensions and Trends, Industry-Academia Interface Ed (Dr. Mohd. Israrul Haque, Reader Department of Business Administration, AMU, Aligarh) Excel Books 2005.

Attended 7th International and 38th National Conference of Indian Academy of Applied Psychology (IAAP), Organised by Department of Psychology, JNV, University, Jodhpur. Between October 11-13, 2003, and presented a paper titled ‘Managing Behavioural Dimensions of Quality in Health Care Sector: A Study of Consumers and Service Providers’ Jointly written by Dr. M. Israrul Haque and Myself. Paper has been publication in the book titled: Recent trends in Applied Psychology, published by Scientific Publishers, Jodhpur.

Projects Undertaken

Impact of Macro environmental factors on Hindustan Unilever, in National Capital Region (NCR).

"Impact of advertising media on female consumer
beliefs and attitude towards electronic home appliances". A study of
Gautam budh nagar district (U.P

Role of Income growth in four wheelers purchase in rural areas of Gautam Budh Nagar: An Empirical Study from 1995 to 2012.

Role of commercial banks in Development for SMEs in India” ( a study of sports goods industries in Meerut, U.P)

A Comparative Study on the Popularity and Effectiveness of Celebrity Endorsement in India on Consumer Attitudes

Consumer Attitudes and Preferences Towards on line Buying in the Delhi/NCR Region.

Changing Pattern of Consumer Behavior with Increase in Large Retail Outlets (FMCG Sector).